Our Team
We believe in contributing to a greater cause – we believe in adding value to your membership. The way we do that at the Albuquerque Hispano Chamber of Commerce (Hispano Chamber) is by providing a place where successful people can meet and collaborate. What we have found is that most people are one connection away from realizing their dreams.
Ernie C'deBaca
President/ Chief Executive Officer
Ernie C’deBaca is President and CEO of the Albuquerque Hispano Chamber of Commerce (AHCC). Ernie began in that capacity in June 2017 having served prior as the Vice President of Conventions and Tourism for the chamber. Ernie retired from PNM Resources in January 2016 having worked there for 38 years and serving the past 20 years as its Vice President of Governmental Affairs.
Ernie was also a long-serving Board Member at the Chamber and was its chair in 2006. In his current capacity, Ernie leads the AHCC which is the largest chamber in New Mexico and one of the largest Hispanic Chambers in the United States. The mission of the chamber is to promote economic development, to enhance economic opportunities and to provide business and workforce education with an emphasis on the Hispanic and Small Business Community in Albuquerque and New Mexico.
Ernie currently serves on the board of the United States Hispanic Chamber of Commerce, and has also previously served on boards of the United Way, National Hispanic Cultural Center, the Utilities Executives for Change (University of Idaho), as well as the Bernalillo County/City of Albuquerque Unification Charter Commission.
Ernie is married to his beautiful wife, Geri for 43 years, has two sons, Rob and Seth, a daughter-in-law Ali, and grandsons Grady and Quinn.
Executive Team
Roberta Ricci
Chief Experience Officer
Connie Lee
Chief Financial Officer
Bea Davalos
Executive Assistant
Annette Pitera
Executive Assistant
Michelle Hernandez Esq.
General Counsel
ACCOUNTING & ADMINISTRATION
Connie Lee
Chief Financial Officer
Barbara Gray
Senior Accountant
Matt Perry
Staff Accountant
MARKETING
Dee Minnick-Lujan
Director of Marketing
Membership and Membership Events
Roberta Ricci
Chief Experience Officer
Rocky Cruz
Director of Membership
Kiana Yamada
Senior Membership Enagement Specialist
Darlene Pohl
Membership Navigator
Erma Sanchez
Membership Navigator
Programs & Training
Tashina Silversmith
Program Manager
Sandra Gonzalez
Program Manager
Convention & Tourism
Roberta Ricci
Chief Experience Officer
Minerva Jurado-Perea
Destination Director
Cecilia Marquez
Destination Meeting Planner
Dominic Baca
Destination Sales Representative
Marcela Mendoza
Executive Assistant
Office Services
Connie Lee
Chief Financial Officer
Nancy Jojola
Director of First Impressions
Ernesto Armijo
Building Maintenance