Our Team

We believe in contributing to a greater cause – we believe in adding value to your membership. The way we do that at the Albuquerque Hispano Chamber of Commerce (Hispano Chamber) is by providing a place where successful people can meet and collaborate. What we have found is that most people are one connection away from realizing their dreams.

Roberta Ricci

Roberta Ricci

President/ Chief Executive Officer

Roberta Ricci is the President & Chief Executive Officer of the Albuquerque Hispano Chamber of Commerce, one of the nation’s premier Hispanic business organizations and a leading voice for New Mexico’s economic growth. Appointed in July 2026, she guides the Chamber’s strategic vision to strengthen the state’s business ecosystem through advocacy, high‑impact partnerships, and programs that empower entrepreneurs and businesses of all sizes.

Before assuming the CEO role, Ricci served for four years as the Chamber’s Chief Experience Officer, where she led initiatives that increased revenue, expanded member engagement, strengthened strategic partnerships, and elevated the Chamber’s signature programs and events.

Prior to joining the Chamber, Ricci was Executive Director of the National Hispanic Cultural Center Foundation, overseeing strategic growth, fundraising, and statewide community engagement. Across her career, she has earned a reputation for collaborative leadership, innovation, and creating opportunities that advance businesses and communities throughout New Mexico.

A proud South Valley native, Ricci holds a master’s degree in educational leadership and a bachelor’s degree in organizational management from the University of New Mexico.

Widely recognized for her commitment to community engagement and leadership excellence, Ricci is the recipient of the 2025 Diverse Business Leader Award and the 2026 Women Who Mean Business Award. She serves or has served on numerous boards, including The Atrisco Companies, the UNM Alumni Association, the Rio Grande Community Development Corporation, Mark Armijo Charter High School, and the Hispano Philanthropic Society of the United Way of Central New Mexico.

Ricci lives in Albuquerque with her husband, Keith. They have two daughters, Marissa (husband Doug) and Elena, and one granddaughter, Adelina.

Executive Team

Vaadra Chavez

Vaadra Chavez

Chief Operating Officer

Minerva Jurado-Perea

Minerva Jurado-Perea

Chief Engagement Officer

Michelle Hernandez Esq.

Michelle Hernandez Esq.

General Counsel

Erika Anaya

Erika Anaya

Executive Assistance to CEO

Bea Davalos

Bea Davalos

Event Coordinator

ACCOUNTING & ADMINISTRATION

Barbara Gray

Barbara Gray

Senior Accountant

Business and Community Development

Erik Contreras

Erik Contreras

Director of Community and Business Development

MARKETING

Dee Minnick-Lujan

Dee Minnick-Lujan

Director of Marketing

Kori Jaramillo

Kori Jaramillo

Digital Marketing Specialist II

Olivia Jackson

Olivia Jackson

Digital Marketing Specialist I

Membership and Membership Events

Kiana Yamada

Kiana Yamada

Director of Membership

Darlene Pohl

Darlene Pohl

Membership Experience Specialist

Laura Chavez

Laura Chavez

Membership Project Manager

Elizabeth Garcia

Elizabeth Garcia

Membership Engagement Specialist

Torey Johson

Torey Johson

CRM & Membership Coordinator

Programs & Training

Tashina Silversmith

Tashina Silversmith

Director of the BEOC

Sandra Gonzalez

Sandra Gonzalez

Program Manager

Convention & Tourism

Dominic Baca

Dominic Baca

Associate Director of Convention and Tourism

Cecilia Marquez

Cecilia Marquez

Destination Sales and Services Manager

Alexa Pohl

Alexa Pohl

Convention Services and Partnerships Manager

Office Services

Vaadra Chavez

Vaadra Chavez

Chief Operations Officer

Curi Teran

Curi Teran

Operations and Systems Manager

Ernesto Armijo

Ernesto Armijo

Building Maintenance