Our Team
We believe in contributing to a greater cause – we believe in adding value to your membership. The way we do that at the Albuquerque Hispano Chamber of Commerce (Hispano Chamber) is by providing a place where successful people can meet and collaborate. What we have found is that most people are one connection away from realizing their dreams.

Roberta Ricci
President/ Chief Executive Officer
Roberta Ricci is the President & Chief Executive Officer of the Albuquerque Hispano Chamber of Commerce, one of the nation’s premier Hispanic business organizations and a leading voice for New Mexico’s economic growth. Appointed in July 2026, she guides the Chamber’s strategic vision to strengthen the state’s business ecosystem through advocacy, high‑impact partnerships, and programs that empower entrepreneurs and businesses of all sizes.
Before assuming the CEO role, Ricci served for four years as the Chamber’s Chief Experience Officer, where she led initiatives that increased revenue, expanded member engagement, strengthened strategic partnerships, and elevated the Chamber’s signature programs and events.
Prior to joining the Chamber, Ricci was Executive Director of the National Hispanic Cultural Center Foundation, overseeing strategic growth, fundraising, and statewide community engagement. Across her career, she has earned a reputation for collaborative leadership, innovation, and creating opportunities that advance businesses and communities throughout New Mexico.
A proud South Valley native, Ricci holds a master’s degree in educational leadership and a bachelor’s degree in organizational management from the University of New Mexico.
Widely recognized for her commitment to community engagement and leadership excellence, Ricci is the recipient of the 2025 Diverse Business Leader Award and the 2026 Women Who Mean Business Award. She serves or has served on numerous boards, including The Atrisco Companies, the UNM Alumni Association, the Rio Grande Community Development Corporation, Mark Armijo Charter High School, and the Hispano Philanthropic Society of the United Way of Central New Mexico.
Ricci lives in Albuquerque with her husband, Keith. They have two daughters, Marissa (husband Doug) and Elena, and one granddaughter, Adelina.
Executive Team

Vaadra Chavez
Chief Operating Officer

Minerva Jurado-Perea
Chief Engagement Officer

Michelle Hernandez Esq.
General Counsel

Erika Anaya
Executive Assistance to CEO

Bea Davalos
Event Coordinator
ACCOUNTING & ADMINISTRATION

Barbara Gray
Senior Accountant
Business and Community Development

Erik Contreras
Director of Community and Business Development
MARKETING

Dee Minnick-Lujan
Director of Marketing

Kori Jaramillo
Digital Marketing Specialist II

Olivia Jackson
Digital Marketing Specialist I
Membership and Membership Events

Kiana Yamada
Director of Membership

Darlene Pohl
Membership Experience Specialist

Laura Chavez
Membership Project Manager

Elizabeth Garcia
Membership Engagement Specialist

Torey Johson
CRM & Membership Coordinator
Programs & Training

Tashina Silversmith
Director of the BEOC

Sandra Gonzalez
Program Manager
Convention & Tourism

Dominic Baca
Associate Director of Convention and Tourism

Cecilia Marquez
Destination Sales and Services Manager

Alexa Pohl
Convention Services and Partnerships Manager
Office Services

Vaadra Chavez
Chief Operations Officer

Curi Teran
Operations and Systems Manager

Ernesto Armijo
Building Maintenance
