Welcome to the Convention and Tourism Department! We showcase Albuquerque’s rich cultural heritage by serving Hispanic and Native American markets. As a contractor for the City of Albuquerque, we position our city as a premier destination for conventions, meetings, and cultural tourism, driving economic growth and development. Our team creates impactful experiences that honor our traditions and promote community engagement. Meet our team and explore the services we offer to ensure your event is a success in Albuquerque!
Our Complimentary Services
Upon submission of this form or uploading your RFP, our team will begin facilitating the process of working with hotels, convention center, or other venues options to suit your meeting and event needs and finding creative solutions for you. We look forward to working with you.
Left to Right – Barbara Abeita (Digital Marketing Specialist), Dee Minnick-Lujan (Director of Marketing),
Dominic Baca (Destination Sales Representative), Roberta Ricci (Chief Experience Officer),
Ernie C’deBaca (President/CEO), Minerva Jurado-Perea (Destination Director),
Elizabeth Charley (Destination Service Manager), and Cecelia Marquez (Destination Meeting Planner).
Roberta Ricci | Chief Experience Officer
Roberta Ricci is a seasoned professional dedicated to fostering meaningful connections and enhancing experiences within the business community. As the Chief Experience Officer, she plays a pivotal role in bridging cultures, promoting diversity, and driving economic growth. Specializing in building strong relationships with business leaders, entrepreneurs, and organizations, Roberta’s ability to connect people across diverse backgrounds contributes to the AHCC’s vibrant ecosystem. Let’s Connect!
Minerva Jurado-Perea | Destination Director
Minerva Jurado-Perea, the Destination Director of the Albuquerque Hispano Chamber of Commerce Convention & Tourism, is a seasoned hospitality professional. She understands the importance of forging meaningful connections, which has been pivotal in her success in fostering cross-cultural relationships. As a native of Albuquerque, she understands the local culture, community dynamics, and has a genuine passion for contributing to the city’s growth in tourism and economic development. Let’s Connect!
Dominic Baca | Destination Sales Representative
Dominic brings 10 years of experience and dual master’s degrees in International Business and Latin American Studies to advance economic growth through destination sales. Specializing in hospitality, tourism, and cross-cultural engagement, he fosters connections that increase visitation, generate revenue, and promote inclusive development—strengthening local economies through strategic travel and event initiatives. Let’s Connect!
Elizabeth Charley | Destination Service Manager
Originally from Laguna Pueblo, Beth attended St. John’s College as a double major in philosophy and classical literature. After working for several years in New York City and D.C., she brings broad experience in politics, tech, and nonprofit sectors to the Chamber. As a firm believer in the transformative power of community building, she is proud to join the AHCC in its mission to empower New Mexico through economic development and cultural exchange. Let’s Connect!
Cecelia Marquez | Destination Meeting Planner
Cecilia originally started at the Chamber as a volunteer, helping as an administrative assistant. She has been with the Chamber for 30 years as a destination sales & services member in the convention and tourism department. In this role, she combines her love for Albuquerque with her passion for supporting local businesses and promoting Albuquerque and New Mexico as “the” convention and tourism destination – and it comes naturally to her. Let’s Connect!