Our Team

We believe in contributing to a greater cause – we believe in adding value to your membership. The way we do that at the Albuquerque Hispano Chamber of Commerce (Hispano Chamber) is by providing a place where successful people can meet and collaborate. What we have found is that most people are one connection away from realizing their dreams.

 Ernie C'deBaca

Ernie C'deBaca

President/ Chief Executive Officer

Ernie C’deBaca is President and CEO of the Albuquerque Hispano Chamber of Commerce (AHCC). Ernie began in that capacity in June 2017 having served prior as the Vice President of Conventions and Tourism for the chamber. Ernie retired from PNM Resources in January 2016 having worked there for 38 years and serving the past 20 years as its Vice President of Governmental Affairs.

Ernie was also a long-serving Board Member at the Chamber and was its chair in 2006. In his current capacity, Ernie leads the AHCC which is the largest chamber in New Mexico and one of the largest Hispanic Chambers in the United States. The mission of the chamber is to promote economic development, to enhance economic opportunities and to provide business and workforce education with an emphasis on the Hispanic and Small Business Community in Albuquerque and New Mexico.

Ernie currently serves on the board of the United States Hispanic Chamber of Commerce, and has also previously served on boards of the United Way, National Hispanic Cultural Center, the Utilities Executives for Change (University of Idaho), as well as the Bernalillo County/City of Albuquerque Unification Charter Commission.

Ernie is married to his beautiful wife, Geri for 43 years, has two sons, Rob and Seth, a daughter-in-law Ali, and grandsons Grady and Quinn.

Executive Team

Roberta Ricci

Roberta Ricci

Chief Experience Officer

Connie Lee

Connie Lee

Chief Financial Officer

Bea Davalos

Bea Davalos

Executive Assistant

Annette Pitera

Annette Pitera

Executive Assistant

Michelle Hernandez Esq.

Michelle Hernandez Esq.

General Counsel

ACCOUNTING & ADMINISTRATION

Connie Lee

Connie Lee

Chief Financial Officer

Barbara Gray

Barbara Gray

Senior Accountant

Matt Perry

Matt Perry

Staff Accountant

MARKETING

Dee Minnick-Lujan

Dee Minnick-Lujan

Director of Marketing

Membership and Membership Events

Roberta Ricci

Roberta Ricci

Chief Experience Officer

Rocky Cruz

Rocky Cruz

Director of Membership

Kiana Yamada

Kiana Yamada

Senior Membership Enagement Specialist

Darlene Pohl

Darlene Pohl

Membership Navigator

Erma Sanchez

Erma Sanchez

Membership Navigator

Programs & Training

Tashina Silversmith

Tashina Silversmith

Program Manager

Sandra Gonzalez

Sandra Gonzalez

Program Manager

Convention & Tourism

Roberta Ricci

Roberta Ricci

Chief Experience Officer

Minerva Jurado-Perea

Minerva Jurado-Perea

Destination Director

Cecilia Marquez

Cecilia Marquez

Destination Meeting Planner

Dominic Baca

Dominic Baca

Destination Sales Representative

Marcela Mendoza

Marcela Mendoza

Executive Assistant

Office Services

Connie Lee

Connie Lee

Chief Financial Officer

Nancy Jojola

Nancy Jojola

Director of First Impressions

Ernesto Armijo

Ernesto Armijo

Building Maintenance